Trust & data
Your data stays yours: GDPR, data processing and AI Act labelling
mixNmatch is an EU provider from Frankfurt am Main: GDPR-compliant processing, a data processing agreement whenever personal data is involved, AI content labelled under the EU AI Act, and your data stays yours.
App and data hosted in the EU; AI sub-processors are listed in the DPA (available on request).
What we commit to
mixNmatch is a team of experienced fashion e-commerce, AI and digital transformation professionals; a FashionTech AI solution provider from Frankfurt.
EU provider, GDPR-compliant
mixNmatch is a company based in Frankfurt am Main and processes data in line with the GDPR. App and data are hosted in the EU; AI sub-processors are listed in the data processing agreement, available on request.
Data processing agreement
Whenever personal data is processed, for example try-on photos or personalisation signals, we sign a data processing agreement (AVV / DPA under Art. 28 GDPR) with you.
You own your data
You own your product data, customer data and content. Your product data is used to deliver the service for your shop; nothing brand-identifiable is shared with other clients.
AI content is labelled
AI-generated images and AI interactions are labelled in line with the transparency rules of the EU AI Act.
Human review
Optionally, your team reviews generated looks and images in the mixNmatch Console before they go live.
Try-on photos
Shoppers’ photos are processed only to create the try-on, and only with clear consent.
Shopify permissions
The app is installed through standard Shopify app mechanisms with scoped permissions; uninstalling it removes our access.
Labelled, always
Shoppers always see when an image or an answer was generated by AI. In the shop, the label sits on the image itself: an icon plus a short text such as “AI-styled”, never an icon alone.
Generated looks and images can be reviewed by your team before they go live, so your team keeps control: important for brands with strong curation standards.
The paperwork
Data processing agreement (AVV / DPA, Art. 28 GDPR)
Signed with you whenever personal data is processed, with the list of AI sub-processors. Available on request.
Design-partner agreement
For the Design Partner Circle: a short agreement on confidentiality and data use.
- Privacy policy
- Imprint
Common questions
What about GDPR and data protection?
We are an EU provider and process data in line with the GDPR. App and data are hosted in the EU; AI sub-processors are listed in the data processing agreement, which we sign with you wherever personal data is involved, for example try-on photos. Your data stays yours.
Are AI images labelled?
Yes. Try-on and generated imagery are marked as AI-generated, following the EU AI Act.
Who owns the enriched product data?
You do. You own your product data, your customer data and your content. We use your product data to deliver the service for your shop, and nothing brand-identifiable is shared with other clients. On Shopify, the enriched attributes are written back to your store.
Can you guarantee that we will show up in ChatGPT or Gemini?
No, and nobody honestly can: each AI channel decides its own ranking. What we can do is make your product data complete and readable for them, which is the precondition for being recommended at all.
Your catalogue,
styled
Tell us about your shop and your KPIs. We prepare your offer and a demo on your own product pages, ready within 1 day.