This is a translation of our German „Nutzungsbedingungen“ provided for your convenience. In the event of any discrepancy, the German version prevails.
1. Scope and Provider
These Terms of Use govern access to and use of the mixNmatch platform operated by co-fashion UG (haftungsbeschränkt), Homburger Landstraße 383a, 60433 Frankfurt am Main, registered in the commercial register of the Local Court of Frankfurt am Main under HRB 130773 („we“). The platform comprises the website, AI-supported search, style recommendations, saved looks and the digital try-on features (together, the „Service“).
Deviating terms of the user do not apply unless we have expressly agreed to their application in text form.
2. No Charge; No Purchase Contract
The Service is provided free of charge. We are a discovery and recommendation platform: no purchase contract is concluded with us. All purchases are concluded directly with retailers on their own websites, on their terms and at their prices. We are not a party to those contracts and act neither as agent nor as reseller or broker.
By creating a user account, a contract for the free use of the Service is concluded between you and us. Insofar as a statutory right of withdrawal exists for this contract because personal data is provided as consideration, you may exercise it within 14 days; details and the model withdrawal form can be found in our separate Right of Withdrawal notice. Independently of this, you may delete your account at any time without notice (section 13).
3. Eligible Users
The Service is aimed at persons aged 16 and over. If you are under 16, you may use the Service only with the consent of a parent or guardian and may not upload a photo of yourself.
4. Registration
You can use the Service without an account. Saved looks, the style profile and try-on with your own photo require registration. You can create an account using your e-mail address or a third-party login (Google, Facebook). You are obliged to provide accurate information, to keep your credentials confidential and to inform us without undue delay if you suspect unauthorised use. You are responsible for activities under your account to the extent that you are answerable for them.
5. Permitted Use
The Service is intended for personal, non-commercial use. You agree not to:
- Use automated tools to scrape, crawl or extract data, or systematically reproduce our product database.
- Interfere with the proper functioning of the platform, circumvent usage limits or obtain unauthorised access.
- Upload offensive, unlawful or infringing content.
- Misrepresent your identity or impersonate other persons.
- Use results of the Service to develop or train competing AI models or datasets.
6. Photos You Upload
If you use the try-on or the personal styling graphic with your own photo, the following applies in addition:
- You may upload only photos showing yourself. Uploading images of other people – children in particular – is prohibited, even with their agreement.
- You warrant that you hold all necessary rights to the photo and that its use does not infringe the rights of third parties.
- You grant us a simple, revocable, non-transferable right of use to employ the photo solely for generating the images you request and for the duration of its storage. We acquire no rights beyond this. In particular, we do not use your photo for advertising purposes, and neither we nor our AI service providers use it to train models.
- Try-on images based on your own photo are visible only to you and never appear in public areas of the Service.
- You can delete the photo at any time in your profile; it is then removed from our servers.
- You may not use the generated images to deceive others about facts – in particular by passing them off as genuine photographs – or to portray a person in a defamatory or offensive context.
7. AI-Generated Content
The evaluation of your search queries, outfit recommendations, style and product descriptions and try-on images are generated by artificial intelligence. We inform you of this pursuant to Art. 50 of Regulation (EU) 2024/1689 (AI Act).
- Results are non-binding suggestions for inspiration. They may be inaccurate, incomplete or unsuitable for you. They do not constitute advice on fit, size, material, care, health or suitability for an occasion.
- A try-on image is an artistic approximation. It does not show how a garment will actually fit or drape on you; colours and materials may differ from the real product.
- Every AI image we generate carries a visible „AI-generated“ label and a machine-readable marking (IPTC
DigitalSourceType = trainedAlgorithmicMedia). You may not remove, crop out or obscure these markings. - Availability, prices and product details come from partner data feeds and may be out of date. The retailer's website is always authoritative.
Insofar as AI-generated results are capable of protection, we grant you a simple, non-exclusive right to use the images generated for you privately. Rights in the underlying product images remain with the respective retailer or brand owner.
8. How Results Are Ranked
Pursuant to § 5b (2) UWG (implementing Art. 7 (4a) of Directive 2005/29/EC), we disclose the main parameters determining the ranking of the products shown to you, in order of importance:
- How well the product matches your search input or the details of the look you requested – this is the decisive factor.
- Basic requirements from your query, such as product category, gender and season, which a product must meet in order to be shown at all.
- Further substantive characteristics such as colour, pattern and fit.
- Your saved preferences, if you are logged in (see section 11 and our Privacy Policy).
- The availability of the product in the partner data feed at the time of the search.
Commissions do not influence the ranking. No retailer and no brand can pay for placement, a better position or inclusion in a generated outfit.
9. Advertising and Affiliate Links
Product links on the Service are generally affiliate links. If you follow such a link and make a purchase, we may receive a commission from the retailer or an affiliate network. The price does not change for you as a result. We identify this as commercial communication pursuant to § 5a (4) UWG.
10. Availability and Changes to the Service
We strive for high availability but do not owe any particular availability rate. Maintenance work, technical faults, dependence on third-party AI services and force majeure may cause interruptions. We may change, restrict or discontinue features where there is good cause and the change is reasonable for you taking your interests into account. We will announce material restrictions or discontinuation of the Service with reasonable notice. Insofar as legally required (§ 327f BGB), we will provide the updates necessary for the conformity of the Service, including security updates, for the duration of the contract.
The generation of try-on images is limited to a daily quota per user or session in order to control costs and prevent abuse.
11. Personalisation
If you are logged in, we use the products you have viewed and marked with „Like“ to weight your category preferences and make results more relevant. You may object to this at any time under Art. 21 (1) GDPR; see our Privacy Policy.
12. Intellectual Property
All content of the Service – including design, text, graphics, logos and software – is owned by or licensed to co-fashion UG and is protected by applicable copyright and trademark law. Product images, product names and trademarks belong to the respective retailers and brand owners and are used for the purpose of presenting products. We grant you a simple, non-transferable right to use the Service within the scope of these Terms; no further rights are granted.
13. Term and Termination
You can delete your account at any time and without notice in your profile, or notify us of termination. We may terminate the free user agreement with two weeks' notice; the right to terminate without notice for good cause – in particular in the event of serious or repeated breaches of sections 5, 6 or 7 – remains unaffected. Following termination, we delete your account data in accordance with our Privacy Policy.
14. Liability
We are liable without limitation for intent and gross negligence, for injury to life, body or health, under the Product Liability Act and to the extent of any guarantee we have assumed.
In cases of slight negligence, we are liable only for breach of a material contractual obligation – an obligation whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance you may regularly rely. In such cases our liability is limited to the foreseeable damage typical for this type of contract.
Any further liability is excluded. These limitations also apply for the benefit of our legal representatives, employees and vicarious agents.
We accept no liability for products, prices, availability, delivery or returns of retailers, nor for the content of linked external websites.
15. Changes to These Terms
We may amend these Terms where there is good cause – in particular changes in the law or case law, a court or authority decision, technical developments or the introduction of new features – and the change is reasonable for you.
We will notify registered users of the amended Terms in text form at least six weeks before the intended effective date, drawing attention to the right to object. If you do not object before the intended effective date, the change is deemed accepted; if you do object, we may terminate the user agreement in accordance with section 13. For users without an account, the version published on this page at the time of use applies. Silence does not constitute consent insofar as the change would affect the contractual balance of performance; in that case we will obtain your express consent.
16. Data Protection
Your use of the Service is also governed by our Privacy Policy and our Cookie Policy, which explain how we collect, use and protect your personal data – including data transmitted to our AI service providers.
17. Governing Law and Jurisdiction
These Terms are governed by the law of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods. If you are a consumer habitually resident in another EEA state, this choice of law does not deprive you of the protection of the mandatory provisions of the law of that state.
If you are a merchant, a legal entity under public law or a special fund under public law, the exclusive place of jurisdiction is Frankfurt am Main. As a consumer you may bring proceedings before the court at your place of residence; we may sue you only there (Art. 17 to 19 of Regulation (EU) No 1215/2012).
18. Dispute Resolution
The European Commission's Online Dispute Resolution (ODR) platform ceased operation on 20 July 2025 and is therefore no longer available. We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board. Please contact info@mixnmatch.app first – most matters can be resolved directly.
19. Final Provisions
Should individual provisions of these Terms be or become invalid, the validity of the remaining provisions remains unaffected. The statutory provisions shall take the place of the invalid provision.
co-fashion UG (haftungsbeschränkt)
Homburger Landstraße 383a, 60433 Frankfurt am Main, Germany
Managing Director: Kseniya Dockhorn
Contact: info@mixnmatch.app